If you’ve read any of the recent Uncle Andy’s Digest blog posts, you might have noticed that the promotion of your business is a primary directive. We’ve talked about the importance of implementing an effective marketing campaign to create and maintain Top Of Mind Awareness or TOMA. We‘ve gone over the importance of having a solid brand, and we may have run on slightly about our love for the fine art of Guerrilla Marketing. We of course talk about these things because they serve to set you apart from your competition. The bottom line is, there are a lot of fish out there. The bigger the net, the stronger its construction, and the more you dip it, the greater the catch.
The components of a successful marketing effort, work seamlessly together to bring you maximum effectiveness, although seeing your options and tying them all together can be a daunting task. Uncle Andy’s Digest has the tools and expertise to make your marketing goals a reality.
In today’s technically fueled business climate, social media is an incredibly powerful marketing tool for business. Its viral nature can grow your marketing net exponentially.
On October 4, 2012 Mark Zuckerberg, the founder and CEO of Facebook, announced the number of people actively using Facebook monthly has finally reached 1 billion. That’s a lot of zeros, and a huge potential market for your business!
There are currently, as of November 6, 2012, an estimated 167,554,700 Facebook users in the U.S. alone. According to the U.S. Department of Commerce, and the U.S. Census Bureau, the current population in the United States is 314,719,219. That’s greater than 50% of potential consumers using social media, and Facebook is only one of many social media platforms waiting to be utilized.
If you are not using it already, Facebook offers several business benefits and promotion tools, many of which can be highly targeted to reach your specific demographic, such as age, location, and specific interests.
There are several benefits of using Facebook outside of their targeted promotion tools. Overall Facebook is an extremely budget conscious option for a business marketing campaign, and compliments existing strategies. Facebook and social media in general, can be extremely useful for connecting and interacting with existing and potential clients. Whether it be through pictures, video, or open discussion, engaging your audiences attention is an attainable goal. Creating long-term relationships with other Facebook users will lend weight to your credibility as well.
Social Media is also a great avenue to push visitors to your company’s print advertising campaign and website. Doing this serves to give them a more complete picture of your company, generating more exposure, leads, and sales.
If you are interested in utilizing Facebook to promote your business in conjunction with your current marketing efforts, or if you already are, and would like to increase your LIKES and exposure, we’re happy to discuss our new social media package and show you how your business can benefit from this powerful set of tools.